photo credit: Huffington Post

photo credit: Huffington Post

Millionaire real estate heir Robert Durst has been arrested in connection with the 2000 murder of his friend Susan Berman. Durst’s life has constantly been clouded in controversy and this arrest is just the most recent incident. He was questioned in the mysterious disappearance of his wife in 1982 and admitted to killing and dismembering his neighbor in self-defense in 2001, but he was not charged in the disappearance and was acquitted of the murder charge.

Durst’s story is so intriguing that it became the focus of the HBO documentary “The Jinx.” The series finale ended with audio of Durst whispering to himself “I killed them all,” not realizing that his microphone was still on.

The accusations and media attention surrounding Durst are sure to be directing attention away from his family’s real estate company, The Durst Organization. This incident shows how the actions of one person have the ability to put the reputation of an entire company on the line.

If a controversial situation were to occur involving someone at your company, what would you do? Do you have a plan in place for how you would respond to the media? Here are a few things you should NEVER do when communicating with the media following a crisis:

  • Lie or cloud the truth.
  • Dwell on negative allegations.
  • Raise issues you don’t want to see on the news.
  • Say “no comment.”

To further ensure that you are prepared for a variety of threats to you company, be sure to join us for the webinar Law Firm Business Continuity and Cybersecurity: Ideas and Procedures to Keep Your Firm Running. Highlights of the free webinar include:

  • Crisis Communication- How to Manage a Potentially Reputation-Damaging Incident
  • How to Build a Business Continuity and Cybersecurity Plan Right-Sized for Your Firm
  • Awareness Training- How to Empower Employees to Follow Your Policies

This highly informative webinar will be held March 26th from 2:00 to 3:00 PM. Register here, and don’t miss out on the opportunity to learn new and innovative ways to protect your people, operations, revenue, and brand.

2015 Content Intern