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How a Tragic Event Created a Company to Solve a Big Problem

How a Tragic Event Created a Company to Solve a Big Problem

On Sept. 11, 2001, I was the president of a media company with 200 employees located in midtown Manhattan. As news of the attack on the World Trade Center broke, I was quickly forced with a daunting situation that was outlandishly unfamiliar. What should I do to ensure my employees will be safe? How will my operations, revenue, shareholder value, and brand reputation make it through?

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