It’s one thing to haze your interns, and entirely another to subject them to a wind tunnel. But that’s the storm brewing over at The Weather Channel’s offices. The week of April 29 – May 3, 2013, is Tornado Week at The Weather Channel, and their interns got so hyped for the event they wanted to create a Twitter-powered Tornado in their office…so that’s what they did. Even better, they turned the control of the winds over to the power of social media. Every mention of #TornadoWeek or using the @TornadoWeek handle determines to force of the winds. You can watch a livestream of the interns working in an office with wind speeds in excess of 100 mph depending on the volume of Tweets.

Preparis applauds The Weather Channel for finding a creative way to bring awareness to this natural disaster as tornado season draws closer. To prepare your business for the threat of a tornado, we have free training available to download including a tornado checklist, tornado tabletop drill, and a whitepaper on the 7 Steps to Preparedness. For more information about proper tornado preparation, contact us at or give us a call at 404.662.2950.Be sure to follow Preparis on Facebook and Twitter plus check back on the blog for more of practical steps to emergency preparedness.

Marketing Manager